This platform is built to reduce manual effort for legitimate business messaging. To keep it safe for everyone, here is what you may and may not do with it.

1. The spirit of this policy

Our Service exists to help businesses talk to customers who want to hear from them. If you would not be comfortable telling the recipient how you got their number, you probably should not be messaging them.

2. You agree NOT to use the Service to send

  • Unsolicited bulk messages. If the contact did not opt in or has no prior relationship with you, don\'t message them.
  • Spam, scams, phishing or impersonation. Including fake KYC, fake refunds, fake delivery notices, "your account is locked" tricks.
  • Investment, crypto, loan, gambling or get-rich-quick pitches that lack proper licences or disclosures.
  • Adult, sexual or pornographic content.
  • Hate speech, harassment, threats, doxxing or content that incites violence.
  • Misinformation about elections, public health or science.
  • Content that infringes intellectual property — including pirated media, leaked databases, software cracks.
  • Illegal goods or services in your or the recipient\'s jurisdiction.
  • Mass political campaigning in jurisdictions where it is restricted.

3. Technical abuse

  • Do not try to bypass our rate limits, anti-ban controls or device fingerprinting.
  • Do not run automated scripts that abuse our APIs beyond your plan\'s quota.
  • Do not attempt to reverse-engineer, scrape or attack the platform.
  • Do not share API keys publicly; rotate them if exposed.
  • Do not use the Service to relay messages on behalf of unknown third parties (i.e., do not become an open messaging gateway).

4. Consent and opt-out

Every broadcast must:

  • Be sent to contacts who have an existing relationship with your business or have given consent.
  • Identify your business clearly. No anonymous or misleading sender identities.
  • Include a working way to opt out (e.g., "Reply STOP to unsubscribe"). You must honour opt-outs immediately and not contact that recipient again.

5. Legal compliance is on you

You are solely responsible for ensuring your messaging complies with all applicable laws — including but not limited to TCPA (US), CAN-SPAM (US), GDPR (EU), DPDPA (India), CASL (Canada), PECR (UK), and your country\'s telecom regulator. We provide tools; you are the data controller and the legal sender.

6. WhatsApp\'s own policies

Because the Service interoperates with WhatsApp, you also need to comply with WhatsApp\'s Business Terms. Number bans imposed by WhatsApp are not appealable through us.

7. Enforcement

If we detect or are notified of violations of this policy, we may:

  1. Send you a warning and require you to correct the behaviour.
  2. Throttle or temporarily suspend your account.
  3. Permanently terminate your account, forfeit unused balance, and ban future signups from your business.
  4. Report serious violations (fraud, CSAM, threats) to law enforcement.

For severe violations we may skip directly to termination without warning.

8. Reporting abuse

If you believe someone is using our Service to spam or scam you, please report it via the Contact page with screenshots, the sender\'s number and the message contents. We investigate every report.